Forisa Supports the Development and Empowerment of SMBs for the Community through Pop Ice Corner
21 June 2022
The Micro, Small and Medium Enterprises (MSME) sector is actually the backbone of the Indonesian economy. Although the capital turnover seems relatively small, in fact MSMEs are the wheels of the national economy and play an important role in creating jobs and improving the welfare of the Indonesian people.
The presence of Food MSMEs such as Warung and Beverage Kiosk has become a fundamental part of PT Forisa Nusapersada's business network. The existence of Warung and Beverage Kiosk that reaches urban, rural and various corners of the country, has helped PT Forisa Nusapersada in presenting quality and innovative food and beverage products to be enjoyed by various Indonesian people, including the Pop Ice Blended drink product.
Realizing the importance of the existence of MSMEs such as Beverage Kiosks, PT Forisa Nusapersada runs various programs to support MSME business development, such as one of them is Pop Ice Corner. This program aims to help and appreciate Beverage Kiosks who are loyal to promote and sell Pop Ice in Indonesia to develop and be more successful. Through this program, Beverage Kiosks will be provided with various facilities to support businesses such as blenders, dispensers, tables and chairs, counter tables, display racks to branding decorations so that the Kiosk becomes more attractive to consumers to visit. Beverage Kiosks also continue to be assisted, cared for and empowered with various trainings such as making beverage creations, calculating Cost of Goods Sold, making menus and packaging as well as how to process good and hygienic food products. This aims to increase the insight of MSME in doing good food and beverage product business.
Recognizing the importance of MSMEs such as Beverage Kiosks, PT Forisa Nusapersada continues to be committed to fully supporting MSME Development and Empowerment activities. In the future, PT Forisa Nusapersada will collaborate with various partners, especially Digital partners in a series of other programs to help Beverage Kiosks adapt in the era of digital transformation and be able to increase competitiveness in business situations that continue to develop.